By bridging storytelling, commerce and community in virtual spaces, AI agents will enhance user engagement and empower ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

In a marketplace where customer expectations keep soaring, and regulations continue to evolve, first-party data is emerging ...

By bringing smart driving features to BYD’s more affordable, bestselling Dynasty and Ocean series of models, sales of which ...

Kering chairman and CEO François-Henri Pinault shared his strategy for 2025 at the group’s earnings meeting and following press conference.

We believe Tapestry has a narrow moat based on the brand strength and pricing power of Coach (76% of fiscal 2024 revenue). The firm has turned Coach around through store closures, restrictions on ...

In the digital world, how businesses talk to their audience has changed big time. E marketing communication is all about ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Conversational AI and personalized recommendations will redefine the customer journey and compress the timeline from discovery to decision-making.

Criteo's Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in ...

Building a brand image is essential for long-term growth in the business world. Experts help companies articulate their core brand values and establish their market positioning.