But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

A strong typographic identity transcends the simple selection of a font – it’s a strategic design decision that influences ...

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...

Questions should be about personality traits. Don't just look for positive traits; that's not the point of the exercise. Like all people, your brand will be flawed. Dig into her flaws and embrace them ...

Your brand isn't just some logo slapped on your website. It's not your colour scheme, font choice, or tagline. Your brand is the emotional response people have when they hear your name. It's what they ...