The Tesla brand is in trouble, according to branding consultant Allen Adamson, who says the car company is facing headwinds ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s ea ...

simple navigation and a strong brand personality. You can even see examples of dopamine design outside of fintech. Look at Apple: It epitomizes the power of bold and emotional design, intuitive ...

Questions should be about personality traits. Don't just look for positive traits; that's not the point of the exercise. Like all people, your brand will be flawed. Dig into her flaws and embrace them ...

US-based snack firm Oyatsu Bokksu is capitalising on the growing demand for Asian flavours and personalisation with ...

Discover how retired Lakers players shape global marketing as influential brand ambassadors across industries, including ...

Crypto’s usually all about pumps, dumps, and memes, but HegeCoin ($HEGE) is flipping the script with “Hege Murals Worldwide,” a global art campaign. Launched this month, artists in Rio de Janeiro ...

Myrtle Beach-area conservative media personality Chad Caton was swatted at his home this week, Horry County police said.

Post Malone's seamless pivot from hip-hop to country music is a masterclass in brand reinvention. His success offers key ...

Discover how Sir Richard Branson's visionary leadership and unique business philosophy shaped the Virgin Group into a global ...

Brands often incorporate personality traits to distinguish themselves in the market. Consumers naturally gravitate towards brands that mirror their traits. For example, extroverted customers favour ...