But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Coca-Cola is a prime example; its distinctive red colour is an integral part of the brand identity. A strong personality provides a brand with a unique appearance that individuals readily ...

Questions should be about personality traits. Don't just look for positive traits; that's not the point of the exercise. Like all people, your brand will be flawed. Dig into her flaws and embrace them ...

Not only do we need to promote an idea, we need to project a personality. That shouldn’t be difficult, since Brandeis possesses such a distinctive culture. Here are the touch points for communicating ...

To ensure that our communications carry a strong and consistent voice, use these personality traits as a guide.