Enter Matt Escalante, the new vice president for Brach's seasonal division, where Halloween is the candy Super Bowl. Hired in July after years working in the alcoholic beverage industry ...

Best Candy Corn Brach’s Candy Corn is a much-debated Halloween treat. Some people absolutely hate it, and some people swear by it. Either way, you can’t deny that it is a Halloween staple and ...

The lac bug secretes a waxy, waterproof coating to protect itself that workers scrape from plants. Typically found under the name "confectioner's glaze" or "pure food glaze," lac coating is used ...

Brach’s began candy corn production in 1920 ... To be fair, many other Halloween candy staples are in the same ballpark. Ingredient-wise, it couldn’t be more straightforward.

It's easy to write for something you love," Williams tells PEOPLE of her new Brach's jingle ... because she loved hosting people for Halloween, and candy corn was definitely what she would ...