Super Bowl Sunday is one of the greatest days of the year — and not just because of football. It also serves as one of the best days for food and all-around entertainment. With well over a ...

Forbes contributors publish independent expert analyses and insights. Clara covers evolving consumer and retail trends. PepsiCo just announced it is acquiring prebiotic soda brand Poppi for $1.95 ...

A $1.9 billion acquisition by PepsiCo is putting the spotlight on "Shark Tank," where many consumers found out about the brand. Several sharks passed on a potential deal and millions in profits.

PepsiCo has announced a plan to step into the health beverage market and purchase the controversial prebiotic soda brand Poppi for a whopping $2 billion. Poppi soda, which costs $2.49 per can, has ...

PepsiCo built its empire on the back of sugary, carbonated drinks such as its namesake cola, Mtn Dew and Mug Root Beer. Its purchase of Poppi signals a sea change in the soda category, validating ...

On the latest episode of her self-titled podcast, Martha Stewart told Kate Hudson that Matthew McConaughey 'scared' her while ...

The asking price for a 30-second unit in the game, which will air on Feb. 8, 2026, is $7 million, multiple media buyers said ...

Cirkul's co-founder discusses the startup's growth, Super Bowl ad success and commitment to innovation on the Florida ...

February of 2026 cannot get here fast enough for the NBC ad sales team. The network will have an outstanding trio of tentpole ...

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...

Martha Stewart’s experience working with Matthew McConaughey was short but memorable. The two worked together on an Uber Eats commercial that aired during the 2025 Super Bowl in February, and ...