To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters to enhance engagement, allowing consumers to interact with the packaging.

Zomato’s quick-commerce business, Blinkit, is accelerating its expansion in India, but it expects losses to continue piling up as competition intensifies in India’s instant delivery market.

Zomato’s quick commerce arm Blinkit’s adjusted EBITDA loss surged about 13X to INR 103 Cr in the third quarter of FY25 (Q3 FY25) from INR 8 Cr in the preceding quarter, amid rising competition.

BlinkIt has claimed it will deliver Xiaomi and Nokia phones in ten minutes. That is a good business strategy. But concerns about possible fraud, customer trust, and the legitimacy of the products are ...

The Maha Kumbh Mela in Prayagraj, Uttar Pradesh, has attracted millions of pilgrims and tourists, and Blinkit has stepped in to meet their requirements with a temporary store. Blinkit CEO Albinder ...

Online quick-commerce platform Blinkit has opened a temporary 100 sq ft store at the Maha Kumbh Mela in Prayagraj, catering to the needs of millions of pilgrims and tourists attending the event.

Blinkit faces stiff competition from key players like Swiggy Instamart, which recently went public, and Zepto, backed by Lightspeed, which secured $1.3 billion in funding last year. Other major ...

Zomato Ltd will continue to floor the accelerator on its Blinkit expansion, burning cash to reach 2,000 dark stores a year ahead of target even as the quick-commerce business plunged its third ...

Blinkit, the quick commerce market leader, has received Rs 500 crore in fresh capital infusion from its parent company Zomato, according to filings made with the Registrar of Companies (RoC ...

Blinkit or Zomato have not issued any official response regarding the matter. A woman in Ghaziabad recently claimed that her family members were assaulted by several Blinkit delivery partners at ...

A woman in Ghaziabad recently claimed that her family members were assaulted by several Blinkit delivery partners at the company's story in Sector-3 Ranjender Nagar. Blinkit will now offer quick ...