Jump on the tot train! BYU's Richie Saunders becomes tater tot king on way to Sweet 16
BYU is both winning and carb-loading thanks to Cougars star Richie Saunders and his family connection to a potato empire.
A BYU basketball player became the face of Tater Tots in March Madness. Here’s why.
How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...
Front Office Sports on MSN3d
How a Viral Tater Tots NIL Deal Took Over BYU Men’s Basketball
BYU’s Richie Saunders on how the viral NIL deal came together. The post How a Viral Tater Tots NIL Deal Took Over BYU Men’s ...
Gosh! 'Napoleon Dynamite' star Jon Heder dishes out tater tots ahead of BYU's Sweet 16 game
Napoleon Dynamite served tater tots on a plate instead of stuffing them in his pocket — and threw his Sweet 16 vote behind ...
BYU’s Richie Saunders just signed a new NIL deal. And there could be something in it for you
Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...
Ore-Ida Will Give Out Free Tater Tots in Honor of Star BYU Athlete Whose Great-Grandfather Founded Brand
To celebrate Richie Saunders' amazing performance in the NCAA Tournament thus far, Ore-Ida has a tasty promotion ...
March Madness Gets Crispy: Ore-Ida Teases 'Richie’s Tater Shots'
As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and crispy fanfare.
BYU's Saunders, Great-Grandson of Tater Tots Inventor, Reacts to JJ Watt Boycott
Copyright © 2025 Bleacher Report, Inc. A Warner Bros. Discovery Company. All Rights Reserved.
The Salt Lake Tribune10d
A BYU basketball player became the face of Tater Tots in March Madness. Here’s why.
Memes of Saunders shooting a Tater Tot rather than a basketball were made. ESPN mentioned it on the broadcast in the Big 12 tournament. Saunders took a few pictures holding a Tater Tot bag.
Fox Sports2d
Jump on the tot train! BYU's Richie Saunders becomes tater tot king on way to Sweet 16
Saunders is quick to note that, yes, tater tots have suddenly become big business for the Big 12's Most Improved Player, but more than carb-loading has BYU still alive in March. BYU plays fast ...