BYU is both winning and carb-loading thanks to Cougars star Richie Saunders and his family connection to a potato empire.

BYU’s Richie Saunders on how the viral NIL deal came together. The post How a Viral Tater Tots NIL Deal Took Over BYU Men’s ...

Napoleon Dynamite served tater tots on a plate instead of stuffing them in his pocket — and threw his Sweet 16 vote behind ...

To celebrate Richie Saunders' amazing performance in the NCAA Tournament thus far, Ore-Ida has a tasty promotion ...

As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and crispy fanfare.

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Saunders is quick to note that, yes, tater tots have suddenly become big business for the Big 12's Most Improved Player, but more than carb-loading has BYU still alive in March. BYU plays fast ...

This Sam’s Club membership deal could help you save big on groceries NEWARK, N.J. – Napoleon Dynamite served tater tots on a plate instead of stuffing them in his pocket — and threw his ...

Heder was set to meet with BYU’s Richie Saunders, a descendant of the man who invented tater tots and made them the hottest snack during March Madness. Recommended Videos “I’m here to ...