Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single "I LUV IT." To announce Cabello's new campaign with the alcohol brand ...

In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating ...

Bacardi Ocho was the label’s top aged offering last year by volume and notched the largest growth, increasing 13.8%, according to Impact Databank. Among other brands targeting growth in rum’s upper ...

This Women's Month, Bacardi shines a spotlight on Luz Irizarry, a talented female Maestro-in-training, as she steps into her ...

Rum. From Business Insider, this is Brought to you by... Brands you know. Stories you don't. I'm Charlie Herman. Bacardi is one of the world's biggest sellers of rum and owns brands like Grey ...

New contemporary bottle, new marketing campaign and new signature drink for iconic Italian vermouth brand HAMILTON, Bermuda--(BUSINESS WIRE)--Family-owned spirits company, Bacardi is meeting ...

But the brand at the centre of the storm ... inviting well-heeled Yanks "to come to Cuba and bathe in Bacardi rum". The family's relationship with Castro wasn't straightforward.

Bacardi Breezer was introduced to the UK in 1994 and quickly became established as a successful new brand. This was largely because the product itself performed well and trial was stimulated through ...

U.S. News Insider Tip: The piña colada cocktail was born in 1954 at San Juan's Caribe Hilton. Visitors to the hotel's Caribar can order the original recipe drink as well as more modern takes on ...