Over the past two decades, the profusion of influencers on social media has been nothing short of overwhelming.

Since the beginning of time, the human race has found it necessary or highly desirable to persuade others to do or act as requested. Often, the request for action is satisfied. When the request or ...

Jon Foster-Pedley is dean and director of Henley Business School Africa, chair of the Association of African Business Schools and a distinguished professor at Woxsen University, India. He also ...