A new Mexican restaurant is serving classics such as fajitas and carne asada, as well as some less-common dishes such as pina local rellena or choriqueso. But the new Tequila Town won't serve tequila.

As a boy, Antonio visited his father’s dairy farm several times a week and helped feed the cows and sow corn. His family, mostly farmers from small towns in the western Mexican state of Jalisco, were ...

From George Clooney to LeBron James, American celebrities have cashed in on tequila's soaring popularity. But in Mexico, ...