Addressable advertising used to be an add-on to extend audience reach, but it has increasingly proved to be the most ...

The company said its products allow marketers to combine the format of TV advertising with the targeting, measurement and attribution capabilities of paid search and social advertising.

Omnicom Group, the world's second largest advertising holding company by revenue, just gave the market another major indication that TV dollars are moving to digital. Speaking on the company's ...

As U.S. broadcasters deploy NextGen TV, industry stakeholders are assessing several potential monetization opportunities. The ...

The program, which has more than 1 million clients ... live-streaming sports broadcasts and online video. The TV spot and digital advertising will complement current Preferred Rewards banking center ...

XR, a global technology company, has formed a new partnership with Scope3, which aims to decarbonize media and advertising, to integrate advanced carbon emissions data directly into XR’s platform.