When the first ball was bowled in 2008, few anticipated the Indian Premier League would evolve into a $17.2 billion behemoth ...

While Indian men's players feature only in the IPL, the country's women cricketers, including captain Harmanpreet Kaur and ...

Chris is a chartered accountant who will be using his professional acumen as The BookKeeper to explore the money behind the game. What follows is the latest in his series analysing the financial ...

Former Bears defensive star Steve McMichael, second from left, helps carry coach Mike Ditka off the field after beating the ...

Lancashire CEO Daniel Gidney has suggested a bold new strategy to attract Indian male cricketers to The Hundred inviting the ...

Chelsea have lost £1.291bn at the operating level over ten years and yet have no existing Premier League PSR concerns. This ...

Women’s sports are soaring but how best to grasp a space rippling with seismic commercial opportunities & history-making ...

England and Australia have been castigated for a “refusal to hold India to account” after allowing the cricket-mad nation to ...

The England and Wales Cricket Board (ECB) and Castore have launched three new playing kits and training wear to be worn by ...

Philadelphia Eagles iconic Super Bowl 59 celebration moment stars in a new Kendrick Lamar–narrated commercial alongside ...

Kansas City Chiefs superfan and Indiana Fever point guard Caitlin Clark is starring in a new series of Gatorade commercials ...

CLEVELAND (AP) — Lionel Messi has played in his share of unique environments as one of the top soccer players in the world.