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TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more power to block specific videos and user profiles from appearing alongside ...
Chinese online marketplace Temu and fast-fashion retailer Shein, two of the biggest advertisers on U.S. social media, are ...
Blake Chandlee, a TikTok advertising leader, is stepping down next month as part of a company reorganization. Read the memo announcing the change.
Below, I will highlight the effects of a TikTok ban on 170 million monthly active users in the U.S. Some of the implications: ...
BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when ...
TikTok's U.S. public policy chief, Michael Beckerman, a key figure in its fight against a U.S. government ban, plans to leave ...
Online advertising is moving to alternative platforms like YouTube as the deadline for TikTok’s ban in America draws near, local communication executives said at a recent Boston Interactive Media ...
Trump on Wednesday said an agreement on TikTok remains "on the table," even as his trade policy appears to be pushing Beijing ...
TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta's platforms.
Although the total spend by departments and agencies on TikTok ads only increased to $1.13 million from $1.11 million, the share of budget for the Chinese app was up from eight per cent in the ...
Companies can now access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance on TikTok.
“For some people, having TikTok has literally been life saving,” the company wrote in a caption punctuated by a tearful smiling emoji. The messages are part of a new ad blitz from ...
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