Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club ...

Liverpool’s Earnings from Nike in 2023/24 ConfirmedLiverpool have learned exactly how much they generated from their partnership with Nike during the 2023/24 season following UEFA’s latest ...

The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club for the long term ...

Aston Villa will be one of 10 clubs given 'elite' adidas treatment by the kit supplier from the 2025/26 campaign. This season ...

There are a number of parallels between Liverpool's new agreement with Adidas and the terms that were penned with current kit manufacturers Nike, back in 2020. Back then, Jurgen Klopp's team were ...

Chris is a chartered accountant who will be using his financial acumen as The BookKeeper to explore the money behind the game ...

In-depth analysis of Liverpool's economic situation from The Athletic's new specialist football finance writer ...

Nike faces challenges from strategic missteps and declining margins but offers long-term potential with expected recovery by FY2027.

You learn more about yourself in times of hardship and after bruising defeats this week, Slot and sporting director Hughes ...

Nike is expected to post its steepest revenue decline in nearly five years in its quarterly results on Thursday, as its new ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...