Nostalgia, when a brand does it right, is a flex. It signals permanence: It feels like we’ve always been here, and we always ...

A new survey from Tubi has interesting insights about how customers are engaging with streaming services. The pull of ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business.

It’s common for companies to reach for the nostalgia button when trying to restore ... immersed ourselves in vintage ads and old books about the nameplate, and spent a lot of time trawling ...