PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

The seven leading U.S. sportsbooks have a combined 87 sponsorship deals with teams in the NFL, NBA, NHL and MLB across the 16 legalized states, notes SBJ's Bill King. BetMGM has the most, at 23.

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

Just finding ways to go out there and handle business against the elite teams.” The Packers have the seventh-most wins of any NFL team over ... been in their own PepsiCo commercial famously ...

T here are two kinds of people: people who live and breathe professional American football and those who watch the Super Bowl ...

Relive the 10 best Super Bowl commercials that have captured hearts and laughs through the years. From Apple’s iconic 1984 ad to the unforgettable Budweiser frogs.

With Super Bowl LIX on Sunday, several restaurants and grocery stores have offered up deals for customers to spend a little ...

The snack brand's "Crash the Super Bowl" generated thousands of entries, with the $1 million winner taking the chips out of ...

The Grammys are my Super Bowl, and oh, how fast the award show came and went this year. Although I wasn’t able to catch it ...