Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

We caught up with D&AD president Kwame Taylor-Hayford, who is hoping to use his tenure to help the organization become more global. D&AD President Kwame Taylor-Hayford on-stage at the festival / ...

Forget pictures of puppies or kittens – the happiest spot on the internet is an e-commerce checkout. Why? And how is this the next big step in the retail media revolution?

Brand-building today demands an ever-evolving consumer-first mindset, says Anna King of M+C Saatchi Consulting. It’s more important than ever to keep your brand in shoppers’ minds.

At the heart of every retail media network is a tech stack. This cheat sheet breaks down what you need to know: how the stack works, why it matters and what questions to ask before you buy in.

As our Retail Media for Drummies guide launches, this week’s Agency Advice asks a bumper crop of top thinkers in the space ...

David Droga is stepping down as chief executive of Accenture Song this September and with that comes the end of a pretty ...

Nespresso, long synonymous with sleek European espresso and George Clooney’s smoldering charm, is trading steam for ice in a ...

So, in order to give sponsorship its fair shot: ensure finance is a partner throughout the creation of the initial strategy, ...

Embedding AI-assistance into retail strategies is essential, says Indicia Worldwide’s Debra Wolf. Brands overlook this ...

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

Paul Burke is an acclaimed advertising professional and creative writer based in London. He is the founder of Paul Burke ...