Retail media is once again the story in this most recent outlook report, thanks to the channel’s ability to reach consumers in a buying mindset with valuable first-party retailer data. Madison and ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in ...

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in ...