Metallica’s show is the latest in several music experiences Apple has developed for its Vision Pro line, having also made experiences with Alicia Keys, Raye and The Weeknd. In Metallica’s case, the full concert is about 25 minutes, taking fans through three tracks: “Whiplash,” “One” and “Enter Sandman.”

Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was reported that the tech giant has scaled back Vision Pro production due to lower-than-expected demand. CEO Tim Cook has also admitted the headset isn't a mass-market product at its current price.

Apple brings Metallica’s M72 World Tour to your living room with an immersive concert experience on the Vision Pro.

Apple’s longest immersive video yet sets a new bar for the format. There’s a moment in Metallica, the new three-song concert video Apple released for the Vision Pro yesterday, where Metallica lead singer James Hetfield is kneeling on the edge of the stage,