The strategies of 93% of brands and retailers are misaligned, which has a detrimental effect on omnichannel efforts, the infographic explains. But there are successful digital and in-store blended ...

The concept of employee advocacy and our understanding of it have been growing over recent years, and advocacy programs have been implemented as part of the marketing and sales strategies ... into the ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...