Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

As it looks to move away from being a boots-driven brand, Dr Martens has announced a growth strategy which will see a new ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...

There is a significant role for marketing in any organisation seeking growth, but only if allowed to flex its strategic ...

Trainline’s Jo McClintock explains how strategic thinking positions marketers as the “active enablers” in business.

As BrewDog undergoes a “refresh”, YouGov BrandIndex data finds all the brewer’s brand health metrics have declined notably ...

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The club’s managing director and head of commercial partnerships discuss how a distinct partnership strategy can help propel ...

Marketers who crave ESG narratives about doing social good should focus on how profitable businesses keep people employed and ...

Current food marketing director Sharry Cramond is set to transition to lead the retailer’s clothing and home business, as ...

Switching from its performance marketing roots to a brand-led push, Midnite hopes to reach a “digitally native” audience as ...