After six years at Electronic Arts and ten years rising through the ranks of The Lego Group, Louise French now heads up ...

As part of its wider brand platform to tackle gambling stigmas, GambleAware has unveiled an installation symbolising the ...

The latest quarterly IPA Bellwether report shows a drop in marketing budgets, driven by declines in main media, market ...

Describing its Nectar Prices scheme as “truly transformational”, the retailer remains confident it can “outperform the market ...

Following the rise in Employer National Insurance contributions, marketing recruitment intention has swung into negative ...

After experiencing miscarriage, trauma and discrimination, Grace Carter is on a mission to expose the lack of support for ...

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about ...

From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger ...

Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure ...

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its ...

From seeing mat leave as a chance to sharpen skills to developing fresh ideas to improve the return to work, can brands start ...

From leaning into brand advocacy and community to strategic partnerships, sports sponsorship is helping brands from beauty to ...