After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually ...

Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see ...

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand's approach to generative ...

How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.

Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia.

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

Editor’s Note: The retail marketing show Shoptalk, which took place March 25-27 in Las Vegas, features some of the biggest executives in retail across 75 sessions and before more than 10,000 attendees ...