Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.

Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that 'substantially harmed' users and publishers.

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more ...

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com.