Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...

JJ Watt says he's boycotting Tater Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...

Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...

Head coach Kevin Young is going to the Sweet 16 in his first season, bringing BYU back to the second weekend for the first ...

How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...

Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...

The promotion calls for a Tater Tot giveaway after a BYU win in the NCAA Tournament, starting Thursday against VCU. We're teaming up with basketball hotshot Richie Saunders, the great-grandson of ...

Only in America, and only during the NCAA Tournament, can you find this kind of a story. A few weeks ago it was discovered ...

A BYU men's basketball player apparently is the great-grandson of the inventor of tater tots, per an ESPN broadcast.

Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.

BYU star Richie Saunders is being dubbed the 'Tot King' as he was offered a unique NIL deal that not any other college ...