Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.
Out-of-home (OOH) viewing is important for sports and live event programming -- especially big ones such as the Super Bowl -- ...
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
"Little House on the Prairie," which celebrated its 50th anniversary in 2024, aired on NBC from 1974 to 1983. The TV western ...
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.
It’s rare that any series crosses 4 billion minutes watched on Nielsen’s weekly streaming rankings, and “Squid Game” is the ...
Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...
Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...
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