Puma has reportedly enjoyed an eightfold increase in sales of its range of Ferrari Formula 1 merchandise since Lewis Hamilton joined the team at the start of the F1 2025 season. Hamilton joined Ferrari ahead of the new season in only the second team switch of his illustrious F1 career after 12 years with previous employers Mercedes.

Lewis Hamilton’s rocky Ferrari start hides a commercial revolution. Discover how his star power is transforming F1’s most iconic team beyond the track.

Lewis Hamilton has admitted his team made a highly costly error after he was disqualified from the Chinese Grand Prix for excessive wear on his skid blocks. Hamilton had initially finished the race in sixth,