The first edition of the Olympic Esports Games, a landmark event both in the world of esports and within the Olympic Movement ...

With the entry of esports in the gaming arena, the concept of sports marketing methods have dramatically changed. Through gaming platforms, sponsorships, and digital events, brands successfully target ...

McMullen said that there are transferable skills that you would find in traditional sports and esports. “The typical athlete that you think of, somebody who plays football or lacrosse ...