DirecTV, Genre Packs

DIRECTV is breaking the traditional cable bundle by launching three new Genre Packs and two new Mini-Pack Add-ons. These ...
DirecTV added ESPN+ today to its month-old MySports TV package at no additional cost for subscribers. The $69.99 per month ...
This new, cutting-edge sports pack is the first of its kind as ... The introduction of MySports – to be followed by additional genre options from DIRECTV in 2025 like entertainment, kids ...
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...
Are there more programming offerings with the genre plans? Yes, in addition to the new genre plans, DIRECTV has ...