David Beckham can finally eat a decent meal again. The sports star, who signed a multiyear global partnership and design deal with Hugo Boss for the Boss brand last May, is now stripping down to his skivvies for the Boss One Bodywear collection.

David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear. The smoldering images demanded attention, as did the accompanying video - both shot and directed by the legendary fashion photography duo Mert and Marcus - which instantly went viral.

The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.

David Beckham bares all at 49 in racy BOSS underwear campaign - The footballer turned Boss ambassador joins the new wave of pin up celebrity male underwear models

David Beckham was supported by his wife Victoria and their children, Romeo, Cruz and Harper at the launch of his latest David Beckham x BOSS One campaign in London

It has been 25 years since Victoria Adams and David Beckham tied the knot in one of the most high-profile marriages of recent times in the United Kingdom and in the world of showbi

David Beckham stepped out in London on Thursday night to launch his latest steamy BOSS campaign, with wife Victoria and kids Romeo, Cruz and Harper all in attendance