Advertisment Chandan Mendiratta, chief brand and culture officer at Zepto, takes us inside the brand’s creative engine, revealing how it structures campaigns, chooses partners, and keeps ...

Zepto’s marketing was relentless, leaning into digital channels to hook young, tech-savvy urbanites. Meme-driven Instagram campaigns and influencer tie-ups made the brand edgy yet relatable.

Quick-commerce startup Zepto has officially renamed its parent company from Kiranakart Technologies to Zepto—an identity realignment aimed at boosting brand recall and simplifying its ...

Zepto logo is seen displayed in this illustration ... Report This is also not the first time a brand carried out such a prank. Swiggy in 2023 pranked its users on April Fool's Day by featuring ...

Zepto’s latest SuperSaver OOH campaign has not only caught the attention of the discerning shopper but has also resonated ...

Motivator, GroupM’s specialized agency dedicated to accelerating growth for emerging brands, has been appointed as the Performance Marketing Media partner for quick commerce platform Zepto.

These rebrandings help the companies to improve brand visibility and engagement with stakeholders prior to IPO. Zepto was Initially focused on delivering groceries (kirana) quickly to households ...

result-oriented campaigns for the brand. By combining technology, consumer insights and precision-led media strategies, Motivator aims to strengthen Zepto’s competitive edge in the rapidly ...