Just weeks before, Hailey Bieber's chocolate brown Yeti jacket was the star of her campaign for Rhode's limited-edition Cinnamon Roll Lip Tint. The delicious new shade is already sold out ...

That matters, too. “I feel special kind of when I'm wearing my Yeti jacket,” Cameron said. “And [people ask about] the Instagram posts, and we’re just the Yetis.” The singular identity ...