Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t

Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.

They will also have a new title partner whose branding will be prominently featured on that livery. Today Williams announced that software company Atlassian is the team’s new ti

For the first time in almost half-a-decade, Formula 1's sleeping giants Williams have landed a title sponsor which will significantly boost the team's coffers going forward

A Formula 1 team have announced a major change in an official announcement, following a huge off-track signing. Williams head in to the 2025 season hoping to drag themselves away from the back of the grid, with the exciting driver pairing of Carlos Sainz and Alex Albon looking for a car that can give them regular points-scoring finishes.

Claire Williams has recalled the time Ferrari were left “p***ed off” after missing out on a major sponsorship deal to their F1 rival. Back in 2014, Williams secured a multi-year title sponsorship deal with Martini that resulted in a full rebranding of the car, which was decked out in the brand’s famous white, blue and red colour scheme.

Williams has just secured its biggest sponsorship deal ever, teaming up with Australian software giant Atlassian. From the 2025 season, the team will officially be known as Atlassian Williams Racing, marking a major shift in the squad’s branding and financial backing.