In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

A marketing strategy refers to a business’s overall ... This information can be used to identify untapped audiences and develop a plan for reaching them, which will increase sales and improve ...

However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

Collaborating with another company through a strategic alliance can lead to cost savings. For example, both companies can share marketing expenses, research and development costs, or even production ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...