EV brands Rivian, BYD, and Lucid take the wheel to satisfy drivers who are sick of Musk’s conduct. “It’s time for me to divest from all things Elon,” one marketing exec, now an ex-Tesla owner, tells VF.

Tesla CEO Elon Musk has become an increasingly public — and highly divisive — figure in the Trump administration, putting some Tesla drivers who disagree with his politics in a tough spot.

Still, that relief in the United States, where Musk has become one of President Trump's primary advisers, tasked with swiftly cutting federal spending, may not improve the brand's reputation worldwide.