Roger Federer can't walk into a store without being mobbed—or so it goes in Wimbledon Village. When he appeared at the Uniqlo store with his wife Mirka, a eager gaggle of fans came running.

The reported deal is for 10 years and worth upwards of $300 million, and he will be paid even if he's not on tour. Before Federer, Kei Nishikori was the biggest name wearing the Japanese brand ...

Seven-time Cincinnati champion Roger Federer looked and played like ... Playing in only his second tournament with Uniqlo gear, Federer went from his all-white Wimbledon look to the bold, all ...