Tottenham are by no means the only club looking to reach for a global future with a casual disregard for the past. Club badges, a brand consultant's dream, have been routinely manipulated for ...

“Tottenham could make it feel smaller when ... is how do you go behind just a club badge, how do you create a brand that can attract people beyond those hardcore (fans) that have been going ...

They requested that the club are primarily known as Tottenham Hotspur, with Spurs being the preferred short version. They also asked that they not be referred to as Tottenham. According to the ...

The formal message to broadcasters comes a few months after Spurs unveiled an updated version of their club badge, which is the same as the previous edition but without the words “Tottenham ...

A leaked email has revealed that Tottenham Hotspur want TV companies to refer to them by either their full name or just 'Spurs'. The north London club are claimed to have sent an email to Premier ...

In the third part of our Q&A on Spurs, our Nizaar Kinsella tries to put his finger on the concept of culture at Tottenham and ...