Although the downtown girl aesthetic initially started as a fashion trend, downtown girl makeup is proving to be just as popular. While downtown girl fashion is cozy and subdued—downtown girl ...

Now, TikTok MUAs and novices alike are obsessed with "Cold Girl Makeup," the wintery take on the summer look. What exactly does this new trend consist of? Zoe Kim Kenealy, the creator who coined ...

which is one of the most intense examples of "Republican makeup" that we can find. In a slow transition from more heavily lined eyes to full smokey glam, Guilfoyle could now be a poster girl for ...

Subtle makeup, indoors setting Suzanne said that the "ruckus" her videos have caused — like angering MAGA supporters — is just further proof that her mean-girl strategy works. "I've made a lot ...