TikTok user @thedisciplinedfatkid posted a video in which he showed the logo of electric-vehicle manufacturer Tesla flipped ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

Tesla’s brand damage is eroding the value of used Tesla vehicles at a rapid rate, as owners rush to sell theirs. It is breaking the used Tesla market as prices are plunging just as the broader used ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

We can support nonviolent demonstrations and boycotts of the Tesla brand. But people who have targeted ordinary Tesla drivers ...

As Tesla sees cratering sales, marketing experts say it could rebrand by learning from post-disaster airline companies.

The once-revered electric vehicles have endured vandalism, public scorn, and a wave of trade-ins from some drivers no longer ...

Tesla is under attack as bad actors vandalize EVs and protestors peacefully express frustrations. Are the cars to blame or the company's CEO?