In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

It doesn’t require a look much deeper than the likes of Coco Gauff, Tommy Paul or Jordan Thompson to see the tennis pedigree ... items with an “AO” logo slapped on. Along with product ...

Alternative investment giant Blue Owl Capital thinks it can maximize its TV exposure at a bargain price with a new marketing strategy: backing the underdogs in marquee tennis matches.