For many people, Tang Instant Breakfast Drink was their first experience with powdered potables and was an important part of many a breakfast or after-school snack. But the 1980s and 1990s saw the ...

Tang rode the wave of space exploration fever in the 1960s thanks to its inclusion in NASA missions. But do astronauts still reach for Tang today?

DeBruicker, F., and Harvey N. Singer. "General Foods Corp.: Tang Instant Breakfast Drink (A)." Harvard Business School Case 575-063, November 1974. (Revised January ...