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The wealthy 1% are turning to new status symbols that can’t be bought—and it’s hurting Dior, Versace, and Burberry
Having a Hermès Birkin was once the litmus test for being extremely wealthy: with years-long waitlists, and eye-boggling price tags, the purse was the ultimate symbol of luxury. Until Walmart ...
Warc5mon
Lore before logos: How luxury brands can stand out when craft becomes a commodity
Over the last decade or two, the nature of status signalling and the symbols of luxury we aspire to have been transforming, nowhere more so than in the highly dynamic Asia-Pacific markets, where ...
Seattle Times2d
Revenge travel is dead – why quiet luxury vacations are the new status symbol
Luxury travel is quietly expanding – and it ... retreat in Kyoto or a private safari in Botswana, the new status symbol isn’t about being seen – it’s about experiencing the world in ...