For too long, swimwear didn’t fit small-chested women—so Pepper did what they do best: they filled the gap (literally) and created Prow Swim, the first swimwear line made just for AA–B cups.

Meanwhile, the top half of the beach outfit was a black bikini top with extra strap detailing around the bust and a small piece of fabric to cover her nipples. But although the Italian woman ...

“Versatility is key,” says Maguire. “If a swimsuit has a matching coverup, we definitely see shoppers gravitate towards those styles too—everyone loves a head-to-toe look.” And with all ...