Interestingly, Serena Williams’ gear has always been designed with precision and expertise. While the legend finds a deeply rooted connection with the world-renowned brand Nike, her footwear ...

The latest Serena Williams Design Crew capsule collection with Nike takes style notes from baseball, Los Angeles architecture ...

The 2017 season has been a crazy year for Serena Williams. First, her 23rd Grand Slam title at the Australian Open, then a baby and a wedding, and now she gets a building named after her.

Serena Williams got absolutely giddy trying on the newest Nike innovation, the HyperAdapt 1.0. The shoe is auto-lacing, and makes a motorized sound as it tightens the laces for you. "Oh my god ...

Serena Williams will return to the US Open in Virgil Abloh x Nike. Serena Williams’ fashion sense on the tennis court goes unrivalled. From her Black Panther-style ‘catsuit’ at the French ...

Yes, celebrity endorsements are designed to sell products. But Serena Williams’ Nike ad is also a powerful rebuke to the racism and sexism she’s faced over the years. Hysterical. Dramatic.

The tennis champion debuts Will Perform, a range of topical pain-relief and muscle-care products designed for both superstar athletes as well as everyday aches and pains. Serena Williams: ‘I ...