Take-Two's CEO believes that marketing works better when done relatively close to the release window. This may suggest when ...
In a video interview with Bloomberg last Friday, Take-Two CEO Strauss Zelnick discussed, among other topics, Grand Theft Auto ...
Rockstar Games gives some Grand Theft Auto Online players the opportunity to nab $3 million in in-game currency, but there's ...
Take-Two CEO Strauss Zelnick comments on the long period between GTA 6's first and second trailer, discussing the studio's ...
Take-Two Interactive's CEO hints at a strategic delay for the second GTA 6 trailer, aiming to maintain excitement closer to ...
Rockstar Games is on track for a Fall 2025 release for GTA 6, with marketing content anticipated to roll out closer to the ...
Speaking in an interview with Bloomberg, Take-Two Interactive CEO Strauss Zelnick talked about why Rockstar Games is keeping the release date such a secret and why there hasn’t been any sort of ...