Super Bowl, Rocket and Country Roads

How 'Take Me Home Country Roads' Super Bowl singalong came together for Rocket commercial
A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing officer, Jonathan Mildenhall, was determined to maximize a campaign built around the use of John Denver’s iconic tune, “Take Me Home, Country Roads.”
Rocket Adds Live ‘Country Roads’ Sing-Along to Super Bowl Commercial, in Bid for ‘Moment of Unity’
Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would create a moment of unity
Rocket makes a Super Bowl commercial comeback
The ad aired nationally during the second quarter and was set to a reimagined version of John Denver’s “Take Me Home, Country Roads.”
Top Super Bowl Commercials: Rocket Mortgage and Google’s Dream Job for the Win!
Here are the top pro-life commercials from Super Bowl 2025. 1. Rocket Mortgage invested in a 60-second spot, and the message was, indeed, a winner.
West Virginia state song featured in Super Bowl LIX commercial, sing-along
The Super Bowl is always full of surprises from upset wins and halftime spectaculars (or mishaps) to the power outage of Super Bowl XLVII. But, one thing fans tuned into the Big Game in 2025 probably weren't expecting to hear from the Superdome in New Orleans was Kansas City and Philadelphia fans singing "Country Roads" throughout the stadium.
Rocket Cos. Super Bowl 2025 Ad: What Is This Company Actually Selling?
If you see a commercial from a brand called Rocket during the Super Bowl, it's not a fresh start-up but a rebrand of a well-known company.
Rocket Makes Super Bowl History with Own the Dream Ad and Live In-Stadium Singalong
Rocket Companies (NYSE: RKT), the Detroit-based fintech platform company consisting of mortgage, real estate and personal finance businesses, tonight launched its Own the Dream integrated marketing campaign during the second quarter of Super Bowl LIX.
Watch the Entire Super Bowl Stadium Erupt Into “Take Me Home, Country Roads” for an All-Time Rendition
And Rocket Mortgage found the perfect song with “Take Me Home, Country Roads.” The company ended the commercial with “Everyone deserves their shot at the American Dream.” That’s when the program cut back the coverage of the game.
West Virginia becomes super-attraction, during Super Bowl
The way Bill Danoff remembers it, the concrete in the space they were using for a dressing room wasn't entirely dry that day, ...
National Catholic Register4d
Super Bowl Commercials: Rocket Mortgage, Google’s Dream Job Were Top Life-Affirming Ads
1. Rocket Mortgage invested in a 60-second spot, and the message was, indeed, a winner. The commercial opened with a view into a high-rise building, showing a silhouette of a pregnant mother ...
National Mortgage News3d
Rocket Companies news: rebranding, suits and more
As a market leader, Rocket Companies rebranding comes in the foreground of several court battles and fluctuating earnings ...