Here’s how to craft a persuasive business letter that doesn’t get ignored. “Begin your letter with an opening that not only captures attention but also resonates on a personal level.

Far from it. You got there by knowing your business. And by knowing what's important to your clients. Before you write your sales letter, think long and hard about what type of opening will work best.

Make an explicit connection between applicant and job. A cover letter should articulate your understanding of the organization you are applying to and how you fit in. Use a business-letter format and ...