Special QR codes on limited-edition Pepsi bottles and cans will help fans access the site. Pepsi believes Super Bowl viewers will appreciate the concert more than they might in less frenetic times ...

Pepsi Co. has decided to cut back on its Super Bowl commercials in ... have the opportunity to scan QR codes from limited-edition Pepsi bottles and cans to help fans access the site, it reports.

Pepsi will not advertise its drinks in next year's Super Bowl, ending a 23-year run so the company can focus on a new marketing effort that will appear mostly online. Pepsi beverages have been ...

"Coming off of a year that was mostly void of live music, we are reimagining the Pepsi Super Bowl Halftime Show to ensure fans can experience The Weeknd's ... Fan attendance was limited because of the ...

Along the way, participants can expect free bottles, limited-edition merchandise ... showdown between Coke Zero and Pepsi ...

Forbes contributors publish independent expert analyses and insights. Kristi Dosh is an attorney who covers college sports and major events. It's not often two major brands partner for a promotion ...

Cue Cheryl Lynn’s “Got To Be Real” because Pepsi Zero Sugar’s Super Bowl commercials are all about ... the brand is offering up to 10 million free cans and bottles to decide for themselves ...

CMO of Pepsi Beverages North America. PepsiCo has already sold more than $100 million worth of Bubly products, he said. But not enough people know about it. A Super Bowl commercial could change that.

Pepsi challenged agency Mekanism with a difficult task: create a fan-made halftime intro to Beyonce’s halftime show with production values worthy of the show and the Super Bowl. It’s a mission ...