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Patrón's Beloved XO Cafe Coffee Liqueur Is Back-But Only for a Limited Time
Luxury tequila brand Patrón discontinued its XO Cafe expression in 2021, much to the chagrin of the many devoted fans of this tequila-based coffee liqueur. But on April 1, the brand announced ...
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Get Ready to Mix Up a Tequila Espresso Martini—Patrón XO Cafe Is Back
The internet lost it when the coffee liqueur got discontinued in 2021. Now cocktail lovers have the chance to stock back up. It's not an April Fool's prank—Bacardi announced on Instagram that ...
Fast Company26d
Patrón’s latest ad campaign challenges what consumers know about tequila
the brand says it has only made tequila with three ingredients: 100% weber blue agave, water, and yeast. The few exceptions are for the brand’s liqueurs, including orange and coffee flavored ...
The Drum26d
Patrón takes over major US cities with ‘100% additive-free tequila’ campaign
Patrón, a Bacardi-owned tequila brand, is making a loud, clear and billboard-sized statement. The tequila brand has today launched ‘100% Additive-Free Tequila,’ an integrated campaign ...
Men's Journal1y
Patrón's New El Cielo Tequila Aims Sky-high for the Super-luxury Market
Patrón has long been a staple top-shelf tequila, but the storied brand's new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean's "heaven" in Spanish ...
WTHR10d
'Reckless behavior' | Indianapolis man sentenced to 10+ years after shooting liquor store employee, stealing bottle of Patrón
INDIANAPOLIS — An Indianapolis man was sentenced to prison after shooting a liquor store employee and stealing a bottle of Patrón tequila. George Sisk, 47, was sentenced to 13 years in prison, ...